Michelin Tyre Plc - Event Sponsor
Tyres are one of the most important safety items on a car, but once fitted, are usually forgotten by the average UK motorist.
In this presentation, Peter Snelling, Head of Communications will highlight not only the road safety implications of this apathy, but also the huge monetary and environmental cost to both the individual and society of not checking your tyres.
New evidence from the 2007 ‘Fill Up With Air’ roadshows, which checked over 2300 vehicles across the UK this summer, will reveal the scale of the problem.
Peter will also speak about Michelin’s latest developments to both further improve the safety of tyres and lessen their environmental impact and its full support for the DfT and DEFRA’s Think! and Act on CO2 campaigns and the new TyreSafe initiatives to make the public much more tyre aware.